There are several elements that contribute to creating what would be considered a successful property CGI (interior visualisation or exterior visualisation)
There are, the 5 main points we like to stick to at North Made Studio. These are tried and tested and result in great property CGI images that achieve great ROI:
Another tweak that helps a 3D CGI image look photo-realistic is ensuring the ‘noise’ in an image is low as possible, aim is to get this to below 2% and using the denoiser feature (available in leading rendering softwares such as v-ray and corona) can help to remove excess noise. But remember, over-relying in these can cause issues and textures can lose some of their detail. It is a fine balance that is learnt and perfected through trial and error and experience gained over time.
This is usually where a 3D artist can make or break a a 3D visualisation and separates the best from the average.