In early 2018 we were contacted by a German kitchen manufacturers to help them showcase a new kitchen style there were in the process of creating. As part of a showroom in Munich we were to create kitchen CGI visualisations that also included lifestyle shots.
As with many Germany style kitchens there is a strong industrial style with a minimal colour palette including medium browns, white and a small selection of grey tones. With polished concrete flooring and grey rendered walls, many UK viewers would mistake this kitchen CGI for a office space. But the minimalist style and muted colours really help to showcase the subtle style of the kitchen design and communicate a simple “everything has a purpose” message that many luxury modern European kitchens tend to have.
Hopefully we will be creating several more kitchen CGI visualisations for this company in 2018 as this first set of CGI images turned out great and are visible in their promotional catalogue for 2018/19.