Animations can be an amazing way to showcase a property development. Working in partnership with a house builder in the North West, we were commissioned to created 2 animations to depict a new apartment complex that was due to be completed in 2021. The first was an exterior fly-through that featured motion tracking. That can be seen here.
The second was an interior animation of the penthouse apartment in one of the 3 towers of the development. As this apartment was the penthouse, it need ed to show the high levels of finish, as well as capture elements of the views that would be available. Unusually the animation was 4 minutes long in total. Normally we only produce animation videos that are under 60 seconds. 30-40 seconds is our usual recommendation as anything longer tends to lose the attention of the viewer.
In this case the CGI animation of the property was 4 minutes long to produce a large range of shots, allowing us to produce several ‘super-cuts’ of the animation. Producing over 10 individual animations that are shorter, but showcase specific area of the penthouse interior. Giving additional marketing content to the client. They can embed a clip of the bedrooms only, or a clip of the kitchen-lounge area. Or focus on emphasising the views available from the floor to ceiling windows of the penthouse.