Keep abreast of all the CGI news and our growth as a company.

What AI Still Gets Wrong About Architectural Visualisation Link

What AI Still Gets Wrong About Architectural Visualisation

Artificial intelligence is changing architectural visualisation faster than almost anyone predicted. Today, AI can generate striking architectural imagery in seconds. It can experiment with lighting, materials, compositions and atmospheres that once took artists hours to produce. It’s easy to look…Read more

05.08.2026 Read more.
How Strategic CGI Supports Property Marketing — Beyond the Hero Image Link

How Strategic CGI Supports Property Marketing — Beyond the Hero Image

When people think about architectural CGI, they often picture a single polished image: the dramatic exterior at dusk, the aspirational living space or the rooftop view designed to stop someone mid-scroll. That hero image matters. It may become the lead…Read more

24.07.2026 Read more.
Why Property Developers Need a Dedicated Architectural Animation Studio Link

Why Property Developers Need a Dedicated Architectural Animation Studio

Selling a multi-million-pound property development before a single brick is laid requires immense trust. Buyers and investors need to truly feel the space, understand the layout, and visualise the lifestyle. While static CGI provides a strong foundation, bringing a project…Read more

02.03.2026 Read more.
Generative AI vs. Architectural CGI: Why Precision Matters in Property Marketing Link

Generative AI vs. Architectural CGI: Why Precision Matters in Property Marketing

The conversation around artificial intelligence in the creative sector is impossible to ignore. Tools like Midjourney, Stable Diffusion, and DALL-E have democratised the creation of high-fidelity images. With a few text prompts, anyone can generate a stunning, mood-lit image of…Read more

03.02.2026 Read more.
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