Motion tracking animation is something we have begun utilising more and more recently at North Made Studio. In essence the motion tracking videos blend animation with real-time video, matching up the cameras angle and movement from the source video.
Motion tracking animation can be utilised in a vast array of project types, the most common we utilise it for at North Made Studio is property animation and product animation. For the property sector the motion tracking animation can be used to blend a video or drone video footage of a development site with CGI elements of the property development overlaid. The CGI properties are added into the scene, lighting and other elements are edited to match the source video, producing a blended scene that gives a realistic representation of the property development via an animation.
Away from the property development sector we also often utilise motion tracking CGI animation for product marketing purposes. Many of our KBB sector clients
need to display their products with people using and interacting with them. Motion tracking animation allows our team to produce this, even at the very high detail and quality that the KBB sector requires.