Firestone LDN is a new, flagship industrial-logistics facility in Brentford, London — transforming the historic Firestone site into a modern HQ warehouse and distribution hub.
Commissioned by the development team at Legal & General, we delivered a full CGI visualisation package, including high-impact exterior renders to reflect the site’s Art-Deco heritage reinterpreted for modern industrial use. Our visuals helped communicate the scale, design intent and upgraded specifications to investors, occupiers and planners alike.
The Development
Firestone LDN is a state-of-the-art logistics and distribution facility located in a strategic position just 8 miles west of Central London in Brentford — a location with excellent connectivity via the A4, M4, M25 and close proximity to Heathrow Airport. The scheme revitalises the former 1928 historic Firestone Tyre Factory site, blending the original Art Deco identity with modern industrial design standards.
The building provides 89,703 sq ft (≈ 8,334 m²) of warehouse and distribution space, with high-specification offices across multiple floors and provision for future expansion — including mezzanine storage and additional office floors, potentially increasing total floor area to over 100,000 sq ft.
The facility is configured with 15 m clear internal height, 43.5 m deep yard, 6 dock-level loading doors (plus 2 Euro docks), two storey Grade A+ offices, 67 parking spaces (including 17 EV spaces), 62 cycle bays, and all-electric systems — presenting a modern, sustainable logistics HQ.
Firestone LDN is positioned not just as a warehouse, but as a modern headquarters distribution facility — respecting the site’s heritage while meeting contemporary operational, sustainability and occupier standards.
Our Visualisation Approach
Our strategy for Firestone LDN was centred on reconciling the site’s industrial ambition with its historical identity — creating a visual narrative that reflects both heritage and functionality.
Drawing upon architectural drawings, specification sheets and the design team’s brief, we crafted exterior CGIs that retain the spirit of the original 1928 Art Deco Firestone building, while translating it into a contemporary industrial-logistics context. We paid particular attention to façade rhythm, glazing structure, material textures and environmental context so that the building reads at once as a nod to its legacy and as a forward-looking logistics HQ.
Our renders emphasise the facility’s scale and operational capacity — high-clear warehouses, loading docks, EV parking, cycle bays and generous yard spaces — while also integrating contextual details that demonstrate connectivity (proximity to major roads, transport links) and sustainability features such as rooftop PV potential, secure access and EV parking. This helped stakeholders visualise both practical use and long-term value.
Moreover, our visuals were composed for flexibility: suitable for marketing brochures, online listings, investor packets and planning submissions. The lighting, composition and material realism were calibrated to maintain clarity whether presented as small-scale thumbnail, large-scale print or within digital media. By offering a suite of images that balance heritage resonance, industrial functionality and environmental context, we delivered a complete visual toolkit to support the leasing, branding and narrative ambitions of Firestone LDN.
Check out the final visual package below:
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