ONE VICTORIA is a contemporary residential development located on Great Ducie Street in Manchester.
Commissioned by the project team, North Made Studio produced a complete CGI visualisation package to communicate the architectural intent, interior design standards and overall lifestyle offering of this 129-home scheme. Our work supported both pre-launch marketing and stakeholder communications, providing high-impact visuals that helped prospective residents and investors understand the quality, scale and atmosphere of the development.
The Development
ONE VICTORIA comprises two contemporary residential blocks bringing 129 new apartments to Manchester’s rapidly evolving Victoria district. Designed as a modern urban living destination, the development offers a mix of one-, two- and three-bedroom homes, alongside communal amenities including concierge services, a landscaped communal roof garden, secure cycle storage and shared social spaces. Internally, the apartments are specified to a high standard, with integrated kitchens, quality finishes, modern bathrooms and full-height glazing to maximise light.
The architectural language is clean and modern, pairing warm materials with considered proportions to create a strong presence on Great Ducie Street. The dual-block configuration ensures efficient circulation and a sense of community while still maintaining privacy for residents. With its close proximity to Manchester city centre, Victoria Station and surrounding regeneration zones, ONE VICTORIA forms part of a wider vision for high-quality, well-connected urban living.
Our visualisation work was designed to convey these characteristics, helping investors and owner occupiers appreciate the development’s scale, design intent and lifestyle appeal.
Our Visualisation Approach
Our CGI approach for ONE VICTORIA focused on creating a cohesive suite of visuals that captured the architectural ambition and interior quality of the scheme. Working closely with the client and their design team, North Made Studio developed a visual narrative that balanced accuracy with atmosphere — ensuring every image supported the sales and marketing strategy while remaining technically true to the proposed specification.
Exterior CGIs were crafted to highlight materiality, massing and the building’s strong urban relationship with Great Ducie Street. We employed a softened lighting approach to create a warm, aspirational tone, while maintaining realistic environmental context to anchor the development within Manchester’s cityscape. Particular attention was placed on communicating the dual-block arrangement and showcasing the landscaped roof garden, an important lifestyle feature for residents.
Interior CGIs focused on space, comfort and premium finishes. Kitchens, living areas and bedrooms were visualised using carefully considered compositions that reflect how future residents might experience the spaces. Realistic lighting, balanced textures and subtle styling choices helped reinforce the development’s contemporary, high-quality feel.
To further enhance buyer engagement, we also produced an interactive VR apartment tour that allowed users to virtually walk through a fully furnished apartment layout. Designed as an intuitive, immersive experience, the VR tour helped communicate spatial flow, proportions and material choices in a way that static imagery cannot — giving prospective residents a true sense of scale and lifestyle before the building is realised.
Walk-through a One Victoria two bedroom apartment by clicking on the image below:
By combining technical accuracy, emotive storytelling and immersive technology, our visualisation package enabled the client to present ONE VICTORIA with confidence — providing compelling assets for brochures, online campaigns, investor communications and experiential sales environments. The result is a clear, engaging visual identity that elevates the development and supports its market positioning.
If you’re planning a residential development and need high-impact CGIs or a full visualisation package, get in touch — we’d love to help bring your next project to life.