The Heaton Group
The Heaton Group are a North West based property development and investment company.
They focus on developing properties for renting, living and investing. They centre their attention are the property markets of Manchester and the surrounding up and coming areas of the North West.
The Heaton Group tasked North Made Studio with creating a property marketing package for their new 16 storey apartment development bordering Seymour Park in Old Trafford, Manchester. Comprised of 1 & 2 bed apartments on single floor and duplex layouts. The development is formed of over 150 apartments, offering Manchester city centre views and easy access to the city centre and its amenities.
The apartments follow a modern styling theme, with a striking industrial aesthetic visible throughout all internal areas. A ground-level lobby communal area features a welcoming coffee pod. Further up the building there are communal roof terrace areas, benefiting from skyline views of Manchester City Centre and the surrounding boroughs.
Many apartments offer exclusive city centre views from their balconies or private roof terraces.
Externally the new apartment development is composed of a mix of grey brick and grey cladding and benefits from distinctive architectural features including curtain wall glazing, inset balconies, floor to ceiling windows.
North Made Studio were tasked with creating a complete range of property marketing visuals, generating CGI views of external aspects, interior spaces, communal areas, a 360 apartment tour and promotional animation video.
For the exterior of the property our team created three architectural visualisations, two ground level shots that showcased all elevations of the building, and one aerial shot of the roof terraces.
Internally a prominent visualisation was created of the coffee pod featured within the lobby area.
The next focus was on the apartment spaces themselves. The key spaces of two apartments were visualised, for the first apartment viewers could experience the living area, dining area, bedroom, bathroom, en-suite and views from the balcony.
The second apartment showcased two views of the lounge space and one bathroom. The lounge space views are especially eventful as they feature the private terrace. All interior visualisations of the apartments were meticulously created with the use of a detailed interior design scheme. Living areas are open-plan, offering light and airy bright spaces.
In addition to the CG images, a 360 virtual reality tour was created of one apartment, allowing users to navigate from room to room, experiencing each space in 360 degrees. The 360 tour is an excellent property marketing tool, it is easy shareable as a URL link and can be embed into websites very simply. Seamlessly adding an additional layer of interactively to a property marketing package.
To top off the project our team put together an animation of the development. Property marketing animations are a great way of boosting the impact of larger property developments, building on the base of good visualisations. A property animation can allow viewers to visit several key areas of a development in a few seconds, getting the ‘story’ of the property across to viewers quickly and concisely.
For the Urban Green animation we started with a map view of Manchester, noteworthy location were picked out on the map to illustrate their proximity to the Urban Green development location.
Next we utilised 3D massing data of the location to showcase how the property will sit within the local area. The camera pans around the development, illustrating what neighbouring buildings surround it, with green spaces highlighted.
Only the Urban Green property is shown as a complete textured and colourised building, helping to highlight it. The camera then swoops down to ground level, stopping briefly to transition into one of the exterior visualisation of the development. This is done as the stand-alone static images that are produced have higher levels of detail added, with population elements such as people added, and the 3D massing data is replaced by site photography to add a higher level of realism.
The animation then enters the building, starting on the ground floor by visiting the coffee pod space that is located in the communal lobby area. The animation then takes the viewer up the building, visiting various rooms of the apartment spaces, lingering on certain viewers to promote key features of the development such as the balcony views of manchester city centre, or the high quality industrial style of the interiors.
Finally finishing on the roof terrace, further promoting the location and city centre views that are on offer.